![](https://cdn.myportfolio.com/ccf87341350a5d75cab29dad5c9ebbe5/5b05ffd28118149e88b62dbc_rw_1920.jpg?h=4caf3f08f4e3cbdc28c155fa40744381)
![](https://cdn.myportfolio.com/ccf87341350a5d75cab29dad5c9ebbe5/6d979bceaf603846c4e0c8e9_rw_1920.jpg?h=8e5a322b397631d3c99ca0d958ea242e)
![](https://cdn.myportfolio.com/ccf87341350a5d75cab29dad5c9ebbe5/fd3c37f86fdc4b522e4ab74d_rw_1920.jpg?h=d8bb7d71a9783f66a910d13fee62518b)
how to say "high" caliber without spelling it?
our solution was simple, while keeping it subtle and modest : placement.
and how to express a high caliber service with a restricted budget?
a simple elegant typographic wordmark complemented with metallic ink on quality stock.
| pantone silver 8180 and taupe 412 |
. . . . . .
in order to extend the silver metallic texture from print to digital media,
we used an image of a surface that held those qualities.
![](https://cdn.myportfolio.com/ccf87341350a5d75cab29dad5c9ebbe5/01e1565c-b4e1-41c9-92bb-94bf7ce05773_rw_3840.jpg?h=755eb7ad79e7a07ce180f65d173a1ce2)
![](https://cdn.myportfolio.com/ccf87341350a5d75cab29dad5c9ebbe5/5744ad92-08c2-4b33-974b-f1dd707239d7_rw_3840.jpg?h=d5bbe9f05d7b62fb8241c90784496b70)
![](https://cdn.myportfolio.com/ccf87341350a5d75cab29dad5c9ebbe5/49c83493-f4c5-4368-a60c-e6293659d8c1_rw_3840.jpg?h=b9b5912731412e0ae6c286ea799dfc54)