how to say "high" caliber without spelling it?
our solution was simple, while keeping it subtle and modest : placement.
and how to express a high caliber service with a restricted budget?
a simple elegant typographic wordmark complemented with metallic ink on quality stock.
|   pantone silver 8180 and taupe 412   |

. . . . . .

in order to extend the silver metallic texture from print to digital media,
we used an image of a surface that held those qualities.

o t h e r s

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