how to say "high" caliber without spelling it?
our solution was simple, while keeping it subtle and modest : placement.
and how to express a high caliber service with a restricted budget?
a simple elegant typographic wordmark complemented with metallic ink on quality stock.
| pantone silver 8180 and taupe 412 |
. . . . . .
in order to extend the silver metallic texture from print to digital media,
we used an image of a surface that held those qualities.
